What changes for Chicken Pullita
Chicken Pullita keeps ownership of its brand and control over its business decisions. TRUEMKT is responsible for turning the brand’s goals into a consistent marketing operation.
The work covers strategy, production and continuity: setting a direction, creating marketing materials and keeping the effort going. TRUEMKT coordinates those pieces under a model designed specifically for Chicken Pullita’s needs.
Technology grounded in daily restaurant work
Attracting attention is one part of running a restaurant. Supporting lasting growth also takes better processes and tools. An idea that sounds good on paper still needs to work during daily service.
Chicken Pullita is also investing in the technological development of its operation. With TRUEMKT, it aims to identify real problems, develop solutions and evaluate them within everyday restaurant work.
The work begins inside Chicken Pullita, but the ambition reaches beyond one business. Lessons from that experience could eventually contribute to useful solutions for other businesses in Dallas–Fort Worth.
