TRUEMKT launches its first field sales team for local businesses

Field sales built around the owner

TRUEMKT calls its sales representatives Advisors. Their first responsibility is to understand how a business operates, what its owner wants to achieve and what limits growth.

Those answers guide the next step: deciding whether TRUEMKT can offer an appropriate solution. Instead of bringing every owner the same proposal, Advisors look for a genuine fit between the business’s needs and what TRUEMKT can offer.

Listening is part of the sales job, not a formality before presenting an offer.

A presence beyond the internet

The team adds a physical presence to a company businesses could already find online. Its representatives can now approach owners in their own workplaces.

Those conversations also give TRUEMKT a firsthand view of local business needs. The company aims to use what it learns to improve how it designs services and develops new solutions.

The goal is not simply to make the operation bigger. TRUEMKT wants a disciplined, repeatable sales model that can reach other communities without losing direct contact with each one.